The Ultimate Guide to China’s Fishing Gear Industry Clusters: Where the World Buys Its Tackle

Discover the secret behind 80% of the world’s fishing gear supply chain — it’s all made in China.

Fishing is more than a hobby — it’s a global lifestyle. Whether it’s leisure angling in the U.S. or competitive lure fishing in Europe, the demand for quality fishing tackle is booming worldwide.

But here’s something most people don’t know: China produces over 80% of the world’s fishing gear.

✅ TL;DR (Too Long; Didn’t Read)

Weihai, Shandong: World capital for fishing rods (60% of global supply), home to top brands like GW and KastKing.
Dongyang, Zhejiang: Global fishing line powerhouse, producing over 55% of worldwide supply.
Suning, Hebei: Budget-friendly fiberglass rods, ideal for low-cost markets.
Poyang, Jiangxi: Largest fishing hook base in China, with 90% of domestic production.
Kangjiawu, Hebei: Dominates 80% of China’s fishing float production.

1. Weihai: The Global Factory for Fishing Rods

At SourcingXpro, over 70% of our fishing gear orders come from Weihai — and for good reason.

Why Weihai?

Full industrial chain: rods, reels, hooks, floats, bait, accessories
High-end production: from traditional carbon fiber rods to cutting-edge lure reels
Strong export numbers: Over ¥2B RMB fishing gear exports in the first 3 quarters of 2024 alone
World-class brands: Home to GW (Guangwei), KastKing, and other rising Chinese brands

Client Case: We helped a U.S. client launch their Amazon fishing rod line with 3 OEM factories in Weihai. From design to delivery, it took less than 3 weeks.

2. Dongyang, Zhejiang: The World’s Fishing Line Capital

“Where there’s water, there’s Dongyang fishing line.”

That’s no exaggeration. Dongyang’s Geshan Town produces over 55% of the world’s fishing lines.

Thousands of household-scale workshops
Low-cost, fast lead times, huge capacity
Ideal for Amazon, Walmart, and mid-range export markets

3. Poyang, Jiangxi: The Hook That Hooks the World

With a fishing hook history tracing back to the Qing Dynasty, Poyang today supplies:

Over 90% of China’s fishing hook production
~25% of global fishing hook supply
Mix of OEM/ODM factories with years of export experience

If you’re looking for stainless steel, carbon steel, or specialty treble hooks, this is your destination.

4. Suning & Kangjiawu (Hebei): Low-Cost Rods & Float Powerhouses

Suning: China’s budget fishing rod hub

Produces fiberglass and composite rods
Cost-effective for bulk orders or beginner sets
Great for Shopee, TikTok Shop, and discount retailers

Kangjiawu: The fishing float capital

80% of China’s fishing floats are made here
3000+ float product SKUs
Strong overseas demand (Russia, Germany, Southeast Asia)

Industry Cluster	Key Features
Weihai, Shandong	Known as the “Fishing Tackle Capital of China”, it is the world’s largest fishing gear base, producing nearly half of the global supply.
Gu’an, Hebei	China’s largest fishing float production base, accounting for over 80% of the national float market.
Suning, Hebei	The county’s fishing gear industry generates over ¥2 billion annually, with over 1 million fishing rods shipped across China each year.
Dongyang, Zhejiang	Produces over 70% of China’s fishing lines and nearly 55% of the global supply.
Cixi, Zhejiang	A major fishing gear manufacturing hub, specializing in fishing lines and export-oriented production.
Huolin, Anhui	Called “China’s No.1 Fishing Net Town”, it is one of the nation’s largest net production bases.
Wuhe, Anhui	A mature fishing hook industrial cluster with annual sales exceeding 1 billion pieces.
Linxiang, Hunan	Famous for producing floats, and known as a leading domestic and international float manufacturing base.
Duchang, Jiangxi	Produces over 90% of China’s fishing hooks and accounts for 25% of the global hook market.

5. From OEM to IPO: How Chinese Fishing Gear Brands Are Going Global

✅ Lokass Outdoor: China’s Largest Fishing Equipment OEM

8000+ SKUs covering chairs, tents, rod racks, tackle boxes
Long-term OEM supplier for Decathlon, Rapala, Pure Fishing
Filed for IPO on the Hong Kong Stock Exchange in Nov 2024

✅ KastKing: A Made-in-China Brand That Beat the Odds

Founded by Weihai native Chui Tianshi, who fell in love with fishing during his studies in the U.S.
Positioned against $500+ reels with $39.99 quality alternatives
#1 selling fishing gear brand on Amazon US in 2023
Over 3 million units sold, 14,000+ sales of a single tackle kit

6. Who’s Buying? Global Fishing Gear Market Snapshot

According to Statista, the global fishing gear market hit $24.7B USD in 2024, projected to reach $31B USD by 2028.

Region	Market Share (2023)
North America	31.1%
East Asia	29.7%
Europe	22.1%
Southeast Asia	Fastest-growing

How SourcingXpro Helps You Source Fishing Gear the Smart Way

At SourcingXpro, we’ve helped fishing gear importers and outdoor brands from 20+ countries source quality gear directly from China’s top production bases. In this article, we’ll give you a clear breakdown of the top fishing gear industry clusters in China, where each type of product is made, and how to source smartly from the ground.

We’ve been sourcing fishing gear in China for over 10 years. Whether you’re a brand, wholesaler, or Amazon seller, our end-to-end service takes care of everything.

Here’s what we do: